How OpenX publishers maximize ad revenue

How OpenX helps publishers
maximize revenue

OpenX is an open source ad serving software

Webpage
Visitor
1. Visitor loads web page
Ad
server
3. Ad server
decides
which ad to
serve
2. Web server “calls” ad
server requesting ad
Ad
server
4. Ad server returns ad
Advert
Webpage
5. Ad loaded
OpenX is open source ad serving software, that
enables publishers to set up, control and run their
own ad servers

With OpenX, publishers can…

• Serve ads from multiple providers through one easy to use
interface
– Serve ads from direct advertisers, ad networks and ad exchanges
• Track / report on the success of different campaigns
• Set criteria to decide which ad to serve which user in which
circumstance
• Use a range of data to target users
– E.g. On geography, demographic data, behavioural data

OpenX enables publishers to maximize revenue by
optimizing…

• The mix of direct advertisers and ad networks
– Single interface and reporting capabilities mean publishers can
experiment with different providers to maximize revenue
• The revenue generated per customer
– Target individual users based on all available data
– Serve high value ads to high value users
• The revenue generated per campaign
Thank You!