Build on your Google AdSense revenue

Many web publishers start off monetizing their sites using Google AdSense. Later, however, they start using OpenX to build on their AdSense ad revenue by adding advertising from other sources.

Why try other types of advertising?

• Direct ad sales typically pay much better rates than ad networks.
• Other ad networks or affiliate networks may beat Google AdSense CPMs, especially if their ads are relevant to your particular visitors or page content.
• You may want to rotate "house ads", for your own services, in the same space you show other ads.

How can OpenX help?

• Load up and monitor all your ad campaigns from one interface.
• Rotate multiple ads in the same location and compare their performance.
• Target the most relevant ads to your website visitors.
• Deliver direct ad sales confidently based on contract targets.